One of the leading names in the field of mobile phones, Nokia has now directed its luxury phone division, Vertu to concentrate in the Japanese markets, even after the Finnish phone manufacturer, pulled out of Japan in the year 2008. With the growing Japanese economy, there has been a significant rise in the demand for luxury products and Vertu it seems is intent on capitalizing on this, as the company has announced its plans to introduce four new ‘golden handsets’, with a hefty price tag of a whopping 20 million Yen or $215,000.
The all new Vertu golden handsets will be made from gold lacquerwork and will b produced in Japan. The final price of $215,000 per handset is also inclusive of free domestic calls. As Japanese culture is heavily influenced by nature and philosophy, so it seems that, Vertu has taken that extra step to ensure that, it gets the attention of the Japanese consumer base, as the company has designed each of these golden phones, representing the four seasons of the year, namely, summer, winter, spring and autumn.
All the four golden handsets, named Kinko, Kikusui, Nanten and Daigo will be launched in the Japanese market, marking the occasion of the first anniversary of Vertu’s flagship store, in Ginza, Tokyo.
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